// SOCIAL CONTENT
BUILT FOR
THE SCROLL
Vertical work, cut to hold a thumb. Same crew, same cameras, same standard as the long form, framed for a phone.
Reels
Interviews
Brand Film
Vertical Cutdowns
// SHORT FORM
THE FEED
John Legend
Taylor vs Serrano
Rebecca Ferguson Podcast
George Kittle
The Traitors
// THE LONG CUTS
LONG FORM
Boardroom Talks : Michael Rubin
Stranger Things Finale
Penn Badgley : YOU
Making of Eric
01
// HOW WE CUT IT
SOCIAL
Shot for both
Vertical is planned on the day, not rescued in the edit. We frame and light so the 9:16 crop holds up next to the 16:9 master, which means one shoot produces both without either looking like the leftover.
Cut for the thumb
The first second does the work. Captions burned in, pacing tightened, audio mixed to read on a phone speaker in a loud room, because that is where it is actually going to be watched.
Delivered ready
Platform-correct exports, safe margins clear of the UI, thumbnails picked rather than defaulted. It lands in your hands as something to post, not something to fix first.
